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LO MEJOR DEL BARRIO

Presentación del nuevo CMS de lomejordelbarrio.com

Por Art Factory - www.artfactory.es el 18/04/11

Presentación del nuevo CMS de lomejordelbarrio.com

Con motivo de la próxima implantación del nuevo CMS del portal web www.lomejordelbarrio.com, el pasado viernes 15 tuvo lugar la presentación y el curso de introducción al uso del nuevo sistema de gestión de los contenidos del portal a cargo de Fernando Menéndez, gerente de Art Factory Comunicación, e Ignacio Hernández, responsable técnico del proyecto.

El nuevo CMS desarrollado para www.lomejordelbarrio.com, basado en la tecnología Expression Engine, supone un salto de calidad respecto al actual gestor de contenidos del portal al contar con una estructura mucho más estable, funcional y sencilla de mantener. Su mayor integración con las herramientas Google (Maps, Analitycs,...) y la gran escalabilidad para la futura integración de nuevas aplicaciones y utilidades, resulta de especial utilidad para un modelo de negocio como Lo Mejor del Barrio, que ya cuenta con 15 franquicias activas en las provincias de Madrid, Valencia, Huesca y Gijón, y prepara próximas aperturas en Zaragoza, Cataluña y Andalucía. En este sentido, ya está previsto tanto el desarrollo de la plataforma en multilenguaje como la optimización del CMS para su empleo desde smarphones.

La segunda parte del curso, orientada al uso de las redes sociales y la importancia de la geolocalización en el desarrollo de estrategias de marketing para el pequeño comercio, contó con la presencia de Germán Rosas y Borja Manso, expertos en Social Media y marketing on-line.

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